The hospitality industry is the most promising in the world, with the fastest pace of growth in terms of income, employment, and other elements. Because of the industry’s rapid growth, changes are required and noticeable in the running world. The number of service providers in the industry continues to grow. Due to developments in technology, financial capacity, and commercial savvy, the rivalry has become more challenging. Using these advantages, several international hotel brands and other large-scale hospitality organisations have invaded the luxury global market sectors in urban, semi-urban, and rural tourism destinations. This has provided a substantial problem for small-scale hoteliers, as it is increasingly a question of simply ‘being’ in the market. You must respond swiftly in this deadly situation.
THE SECTORS OF THE HOSPITALITY INDUSTRY ARE
Accommodation – includes everything from local, smalls to hotel, hostels, and house like airborne and couch-surf. This sector is all about providing us with a room and a bed to sleep depending on our needs and budget we get choice of different accommodation types in most destinations.
Food and beverages – include restaurants, bars, cafes or any food market where people gather to eat and drink. As a demand of consumer changes, more pop up restaurants and innovative ideas pop up to keep us entertained.
Travel and transportation– as we all know travel to any destination is becoming more important element to the individual travel. We k=no longer need to take any available transport, we pick the one that suits us the best.
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Tourism– it includes tourism offices, many tour operators, destination management companies which allows us to explore the destination in a more precise way.
Meetings and events– it includes short meetings, conferences, exhibitions and allows the gathering of people no matter if it‘s a small private event or a huge event.
Attractions– these are the famous landmarks or museums in a destination, such as the Eiffel Tower in Paris or Victoria Peak in Hong Kong.
Entertainment– includes all those activities that we attend in concerts, clubs or festivals. Basically activities that does not require 18+ identification.
Recreation– It’s about what we do or don’t do rather than the activities we participate in, such as wellness, spa, or other activities that keep us healthy and happy.
Technology– it is used in hotels for room booking to create a seamless guest experience.
Cruise– a cruise is a ship that owns a hotel, a tour operator, and entertainment followed by various recreational activities like gym, spa, nightclub.
Casinos–It’s part of a hotel’s construction since the casino generates revenue. Casinos and resorts, as well as the services that are frequently associated with them, offer a wide range of opportunities across the hospitality industry. Conventions, meetings, food and beverage, hotel, housing, travel, and tourism, as well as other commercial prospects, are frequently grouped together. This is a fast-paced world that is constantly evolving as new rules and growth emerge. It’s a cutthroat business in the hospitality industry.
USE OF SENSORY MARKETING IN HOSPITALITY INDUSTRY
ATTRACTION: Disneyland– they have parks and hotels. The Disney theme parks are known for being wonderful. Key cards are no longer required to enter hotel rooms or parks. Most visitors to Disney World now check in at the gates using their magicbands, which can be purchased online or in stores. Expedition Everest, like many other Disney World attractions, has picture pass on ride cameras that film people while they enjoy the activity. A game based on Disney’s popular animated duck tales will soon be available at the futuristic Epcot attraction. In Disney Land, the hospitality industry has a significant impact on the attractions.
CRUISE : symphony of the seas– symphony of the seas is the world largest cruise ship. It welcomes 5,518 guests at double occupancy in 2,795 staterooms, including 228 balcony rooms. People here enjoys a good time. Here the guests onboard allure of the seas enjoys the broadway hit musical ‗mama mia!‘ which is a treat to the ears of the people onboard.
ACCOMODATION : kagi Maldives spa island – kagi Maldives spa island is located in North Male Atoll and has a restaurant, bar, shared lounge, and garden. This resort features a private beach area, room service, and complimentary WiFi, as well as an outdoor pool, fitness centre, and evening entertainment. It includes true luxury beach pool villas with an expensive private balcony that overlooks the beach and the endless blue ocean. It also boasts a lagoon pool villa that provides a haven of solitude and comfort.
