Sensory marketing has an impact on consumers’ senses, influencing their perception, judgement, and behaviour. The goal of sensory marketing is to provide direct information to the brain, producing curiosity and enticing the consumer to look at and pick up a certain object, so forming a relationship between the buyer and the product. Because the five senses play such a significant role in human existence, establishing important brands is a key aspect in the market’s ever-growing number of brands. Simultaneously, sensory brands assist in the fabrication of potent sensory information, influence grounded cognition, and ultimately influence consumer behaviour. Sensory marketing can be utilised to generate subconscious triggers that describe consumer perception from an organisational standpoint.
